Tubi Screen Time Email Campaign
Creative Direction | Design
Goal
CRM Stakeholders wanted to eliminate how many emails we send to our current user by consolidating all email sends into one monthly send base off their interaction with the app. Each email would be unique to each own experience.
What I did
Created the strategy on the overall concept and design for the email campaign. This involved creating a module template system that the CRM team could use to plug and play.
I created the overall concept and creative direction on the look and feel of the email campaign as well as the naming of the email series.
Results
After Launch a 45% increase in user click-through rates after new design refresh.
Client
Tubi
Credits
Mark Beltran: Creative Direction + Design + Copy
Johanna Granlund: Motion
Ryan Granlund: Illustration.
