Prom Campaign

ROLE //
Designer, animation

OVERVIEW //
Men’s Wearhouse was looking to update their prom campaign for the next two years. The goal here was to create a campaign that teens and parents could relate to. This campaign would consist of online marketing assets such as emails, banner ads, and site module assets. Print assets where also needed for store signage, posters and brochures.

PROCESS //
I had the pleasure to work with my art director with developing this campaign. We collaborated in researching to find a concept that would resonate with the teens. Once our concept was chosen, we went to work on developing design elements for our style guide. Which included our prom lock up (created by Joel Judal), CTA styling, font choices, backgrounds, and color scheme.

TOOLS //
Photoshop, Illustrator, Sketch, After Effects

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