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Lyft email and social ads

 

Lyft email and social ads

Overview: The creative brief asked to create an email and blog banner asset that would inform riders why pricing fluxates throughout a typical day. There are alot of variables that could affect the price of a ride and designing a way to communicate this message was the task

ROLE:
Designer / Motion

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The concept was to create a visual of a riders day and different events affecting the price points and with a graphic showing the price going up and down.I got together with the motion graphics artist and from there he helped me execute my idea. 

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Overview: Create new illustrations that would for a mini series campaign focused on National Travelers Day. A new template for email design should stand out from the rest of the templates in order to create a brand for b2b with the new campaign.

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